ServicesInternational marketing: planning your expansion project
An international marketing strategy is the key to structuring your export project. This exercise allows you to know where to export and how to do it in an optimal way. With a well-defined expansion project, you will benefit from having a solid international business plan to present when applying for financing. This will help you avoid mistakes and save you time and money! CQI can help you develop your export strategy from A to Z. We can identify the right markets to develop your sales and grow your business.
Exporting allows you to diversify your markets and sources of income. Exporting also offers your company opportunities for growth and expansion. To succeed in your international development, you must have a structured marketing strategy that allows you to analyze the different options and make informed choices using quantifiable data. To maximize your chances of success, it is essential that your expansion project be well planned.
For some time now, you have been thinking about exporting to expand your business. As you know, improvising with international markets is risky business. There are steps to be taken. The first one is the market study. This is the point at which you will identify the most attractive markets for your business development by conducting a data analysis and market study. That's the “CQI recipe” which will allow you, along with our experts, to take this big step towards the international scene. Do a market study and find the best export opportunities!
Client qualification is about finding the people who have a real interest among a heterogeneous crowd and then focusing your strategies and efforts on actual prospects. Given what the Web has to offer, it is essential to properly target your potential customers in order to develop an effective strategy. CQI can help you make your calls and follow up on customer qualification. Reach the right prospects with customer qualification!
Negotiation and prospection
Prospecting in international trade means having a good knowledge of the target country’s cultural practices, as does the negotiation process, which requires the exporter to have a good knowledge of the country's habits and customs. A cultural study of the country you are heading to will avoid many problems and will result in a business relationship based on trust and respect of individuals and in signed contracts. Here is how CQI can help you in this process.
Selling prices and incoterms
Billing requires having selling prices. When it comes to invoicing your international customers, in addition to the price of the product, you must also think about all the costs and fees associated with shipping, transportation and customs. These charges will affect your costs. Setting your selling price and issuing a proper international invoice are among the steps to be planned in an international marketing strategy. Determine your selling price and incoterms and make sure you meet all the requirements for international invoicing.