Exporting allows you to diversify your markets. As the saying goes, don’t put all your eggs in one basket. Exporting offers great growth opportunities for your business. Entrepreneurs often take their first steps in exporting as a result of spontaneous demand from abroad.
However, not all these opportunities end up being good business ventures. Also, not everyone can become an exporter. To make your international development a success, you must have a structured marketing strategy.
Gathering and analyzing quantifiable data enables you to identify the different options and make informed choices. To maximize your chances of success, proper planning of your expansion project is essential.
A seasoned exporter will carefully plan an international development project. Having a structured international strategy allows you to know where to export and how to optimize your operations. It leads you to:
CQI can help you define your international business development strategy. For your expansion project to succeed, you will need to take several steps and organize your approach. By working with CQI’s experts, you will be surrounded by a dedicated export team that will provide you with advice and help you achieve your goals.
As a preliminary step, our experts will meet with you to discuss your internationalization project and help you define your business objectives abroad. We will make sure we understand your company and your service offering. We will also conduct an export diagnosis to evaluate your export potential.
Next, our team will gather strategic information to identify the most promising markets for your business. We will benchmark the results and provide you with suggestions on which markets you could launch your expansion into, thus allowing you to make an informed market choice. Exporting requires an investment in time and money qualifying your market at the outset will help you avoid costly mistakes and maximize your chances of success.
Once we have identified the target market, we will carry out an in-depth market study. At this stage, we will gather information on your industry and the market trends. We will also examine the competition, define your target customers’ profiles and determine the best way to reach them.
Here at CQI, our customs compliance and international transport experts can help you prepare your customs documents so your merchandise reaches its destination as it should. Together, we review your certificates of origin, HS codes, Incoterms, and we examine the various customs regulations that apply to the targeted export market. We can also coach your employees who oversee transport logistics.
Our experts will review your international marketing strategy and provide you with the best options. The strength of the CQI team is in bringing all our experts together around your project. Their collective know-how will help you come up with the best ideas. We will thoroughly examine the market entry strategy, the positioning and adaptation of the product, the sales strategy and the promotion. This is a crucial step in the planning of your expansion project as we will identify what actions need to be put in place to achieve your international objectives.
When all is done, we will provide you with a project timeline detailing the steps to be taken and the actions to be prioritized. You will then be able to identify the internal resources who will be overseeing your export project.
Doing business with CQI will provide you with support at each step of your international development project. Our team can even perform part of the work at your place of business to effectively launch the export process and give you the best chances of success. This is what we call our Horizon 360TM Export Coaching Program. Please note that financing to carry out your international marketing plan is available and that we can direct you to these resources.