Strategic planning: an essential part of any expansion project

Win every time with a well-defined strategic export plan!


Having a strategic plan in place before starting an export project is crucial, as it will help you identify the best business opportunities and make informed choices.

As an entrepreneur, you must optimize your time to make your project a success. Our team of experts will provide you with a quick decision-making tool to help you give your international activities some direction. Highlighting who you are and what makes you unique will give you an edge.?

Also, taking the time to carry out strategic planning is an essential step for companies that are serious about their export project. This allows you to identify the elements of success as well as the risk factors thus avoiding mistakes.

?Having a strategic plan based on a strong business model will enable you to achieve your business objectives, develop a long-term vision, target the elements that will allow your company to stand out and determine the various steps to be taken.

A good strategic plan will open doors for you!

In addition to guiding your actions, a good strategic export plan will give you easier access to financing and grants, since you will have a solid project to present. Internally, your team will understand where the company is headed and why specific actions must be taken. Achieving the objectives that were outlined in your strategy will also serve as a motivator. Your strategic export planning will lead you to address the following issues:

  • Reviewing your business model and your differentiation elements
  • Conducting a market analysis and making the right choices
  • Knowing your customers and competitors
  • Analyzing regulations and customs tariffs
  • Thinking about your transportation strategy and logistics
  • Identifying your distribution channels
  • Setting up your sales strategy
  • Thinking about your product, digital and customer relationship marketing
  • Creating a project action plan
  • Drafting a budget and assigning resources to carry out the strategic plan

Building your export strategic plan with CQI!

QI experts’ approach is simple: listening, being professional and being proactive. Initially, a member of our team will visit your company to get to know you better and learn more about your export project. They will ask the right questions to help you define clear objectives. An export diagnosis will be carried out to evaluate your company’s ability to export.?

Step 1
Business model

A business model refers to the way a company can stand out from its competitors and increase its profits. It will enable you to imagine the whole process of actions to be taken. We will review various aspects of your business, including your business processes, your value proposition, etc. This action, in the form of workshops, will lead you to define avenues of improvement and to focus on the assets that set you apart from your competitors.

Step 2
Feasibility study and market qualification

We will carry out the research to determine which market you should target. CQI’s experts have access to specialized, high-performance databases that provide quick and easy access to strategic information on industry trends and competitors. Having all this data will greatly facilitate the decision-making process regarding your choice of market and marketing strategies. This exercise will help you save time and money during the export process.?

Step 3
Market research

Once the market has been targeted and selected, beginning your export project with a thorough market analysis is without a doubt the key to success. The market study will address the following questions:

  • Is there an attractive market for your product?
  • Who is your product aimed at?
  • Who are your competitors in the target market?
  • What market share could your company capture?

Step 4
Marketing plan

Our experts will then help you develop your international marketing strategy and suggest your best options. This is what we call CQI’s team strength, where all our export experts come together to assist in building your expansion project. We will take an in-depth look at your market entry strategy, your product positioning and adaptation, your sales strategy and promotion as well as transport logistics and customs. The marketing plan is a crucial element of your export project planning as it targets the actions required to achieve your international objectives.

Step 5
Action plan

In the end, we will present you with a project timeline including each step to be taken and the actions to be prioritized. Next, you can identify the internal resources that will oversee the project. A tip for structuring the process: set SMART objectives (specific, measurable, achievable, realistic, and time-bound).

The strategic plan is your guide to expansion!

A strategic export plan requires you take time to stop and think. It enables you to be well prepared and to give yourself a better chance of success by determining your expansion project’s strategic orientations. Remember that strategic planning is the starting point of a cycle whose objective is to achieve results. This plan is the roadmap that will guide you to your foreign target markets. CQI can also help you get your project off to a good start and guide your team with our Horizon 360TM Export Coaching Program.?

You need help with your

strategic export plan?

Contact CQI