The marketing plan enables you to analyze your target customers. It outlines the actions you need to take to reach them effectively. It puts forward the means and operations to be carried out in support of sales, according to a determined schedule.
A marketing strategy will help you keep in touch with your current customers. It will also generate interest among your potential customers and develop your brand image. This will give you the tools to position yourself as a leader in your industry.
A well-thought-out marketing plan and strategy will maximize your chances of becoming known.
Your marketing plan and strategy are important steps in your export project. CQI’s experts will help you develop your marketing strategy from A to Z. There are numerous benefits to creating a marketing strategy:
The marketing plan incorporates the knowledge of the target market, the sales objectives and the company’s resources. It generally includes the following elements:
It also addresses the necessary budgets and the means to achieve the goal
Our team will first meet with you to understand your business objectives. We will review your business development strategy. We will analyze the marketing actions taken so far and discuss your strengths and weaknesses in achieving them. We will also help you set your marketing objectives which should be clear, realistic, measurable and achievable within a given timeframe.
Next, we will examine your business model and your value proposition. It should outline the promise you make to your customers. “What’s in it for me?” It should be clear and concise. Also, it is important to know where you stand against your competitors. What do you have to offer your customers? What really sets you apart from the competition? CQI will assist you in this reflection to feed your marketing plan and target your strengths.
To sell your product, you need to know who it is destined for and who you want to reach. Therefore, you will need to identify your target audiences. Surveys, interviews, targeting your competitors’ customers are examples of information that can be used to profile a typical customer. Building a promotional campaign that will precisely target the identified audience requires some thought beforehand.
Your next step will be to identify the promotional channels that are best suited to your objectives and your target audiences and to determine which ones are the most appropriate for you. Within these channels, you will also need to determine the form in which your messages will be transmitted. Here are a few examples of channels that can be part of a promotional marketing strategy:
Remember: Having a well-designed website will help you be seen abroad. Every company heading towards the international market should have a good social media strategy coupled with concise and relevant product sheets. It should be noted that the budgetary considerations will also influence your promotional marketing actions’ choices. Moreover, a mix of several communication channels is more effective and should be favored. CQI can help you define your promotional marketing strategy.
The elements you will set out in your marketing strategy will serve as a guide throughout the process of making yourself known in your new export market. It is therefore important to structure this process. The experts at CQI can help you. They will assist you in carrying out your expansion project through our Horizon 360TM Export Coaching Program among other tools.