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Social Media Coaching

Gain confidence in managing your company’s social networks.

Support that enhances your team’s knowledge!

The use of social media is important to position your company. We offer personalized coaching for the effective use of social media in an international business development context. CQI can help you understand the workings and settings of different platforms, identify best practices and current trends in digital marketing, develop a publishing schedule, and identify content to publish.

Improve your overall social media management skills and expand your company’s influence.

Why hire
a coach

Steps of social media coaching

Social media coaching will be directly linked to the social media plan and will include approximately 6 hours of training, which can be divided into two half-days or four one-and-a-half-hour sessions.

1. Media environment analysis
  • Audit of current social media and overview of those of main competitors
  • General review of your website from a social media perspective
  • SEO and keywords of current site and competitors' keywords
2. Communication strategies
  • Creation of main personas, and the appropriate approach and messages per persona
  • Communication channels, choice of media
  • Objectives and general communication strategy
3. Recommendations
  • Media organization: priorities, usage rules and policies, best times to publish, actions, content ideas and examples
4. Plan and tools
  • Calendar and to-do lists
  • Resources: content topic watch, tools for producing visual material
  • Visual material, templates
  • Keyword tables
Would you like a fresh perspective on your social media and a plan to find your community?