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Customer Approach Strategy

Optimize your prospecting for business clients.

Prioritize targeting companies that will be most interested in your offer!

The structured client approach proposed by CQI allows you to identify the right contacts and, most importantly, to approach them with questions previously defined with you. This will allow you to save time and achieve your development objectives more quickly.

Approach the right people and get answers to your questions!

Why a client approach strategy

Steps of the client approach strategy

The client approach strategy will be directly linked to the company’s positioning strategy and will include the following elements:

List and qualification of contacts

Taking into account your company’s business objectives, you obtain a list of relevant contacts likely to generate business opportunities.

Preparation and approach

Personalized emails linked to your company’s positioning strategy, followed by phone calls to maximize your chances of reaching and convincing potential clients.

Follow-up report

The follow-up report summarizes the previous steps and the results obtained. It allows you to closely monitor the progress of our actions and measure the effectiveness of our client approach strategy.

Do you want to develop a new market through a comprehensive and structured marketing plan?