” Guiding companies on which marketing actions to prioritize to help them commercialize more efficiently in their chosen market is a passion of mine. ”

Julie Morissette

International Marketing Strategist

Experience: More than 15 years

Prior to joining CQI, Julie was Marketing Product Manager at Bleu Lavande. Among other duties, she was involved in product development and in the strategy to increase the company's sales in Canada. She was also North American Marketing Manager for manufacturer Pébéo, where she coordinated promotional activities. Julie was also a lecturer in consumer behavior at the Université de Sherbrooke. An entrepreneur by nature, in 2015 she founded her online boutique for decorative objects: La Fabrique Déco. As for her social involvement, Julie was vice-president of the board of directors of CPE Le P'tit Gladu for several years. She is now involved with the Fondation de l'École St-Antoine as head of fundraising.

With CQI:

Julie participates in the development of international marketing and commercialization plans. She also offers Web strategy consulting services. Committed to helping companies position themselves strategically in their target markets, Julie puts her creativity and experience at their service to find original solutions that will help them stand out from the crowd. Having worked in the manufacturing sector, she understands the challenges entrepreneurs face in breaking into a new market and getting noticed. She therefore provides them with the tools they need to achieve their export objectives.

Education:

  • MA in marketing science
  • BA in business administration

Areas of expertise:

  • Marketing
  • Brand strategy
  • Web communications
  • Canadian and North American markets