Combining strategy, creativity, and analysis can propel your brand towards international success.
Choosing the right communication channels, defining a clear and convincing message, targeting the right audience, and developing creative tactics are all essential elements in achieving your sales objectives.
An effective communication strategy must be carefully planned, taking into account market characteristics, consumer behaviours, and emerging trends.
1. Identifying target customer characteristics in the chosen market
2. Defining the message and sales arguments according to the target audience
3. Choosing communication channels to reach the target audience (e.g., emails, social media, associations, partners, trade fairs, etc.)
4. Developing communication tools (e.g., technical sheet, PPT presentation, website adjustment, social media posts, etc.)
5. Support for making contact (e.g., email template, development of questionnaires for calls, elevator pitch development, etc.)
6. Testing approach methods
Carrefour Quebec International
Export. Succeed.
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