Market research, primary data

To succeed in your export project, you must be connected to the realities on the ground.

Objective: sales growth!

It’s challenging to stay in touch with your customers while staying alert to competition and market trends. It’s on the ground, directly on the territory you’re targeting, that we can carry out a complete analysis of the market and its opportunities for you. You’ll thus obtain primary data and a global marketing strategy that will allow you to approach this market effectively.

Optimize your chances of success by basing your export efforts on concrete knowledge of the local market!

Why conduct
a field study

Steps of the market research, primary data

Market and opportunity analysis, before travel

External environment analysis
Calls to existing customers
and/or distributors
Competitor analysis
List of qualified potential customers
Virtual meetings with potential customers
Trends and technology watch

On-site market and opportunity analysis

Field study with consumers
Analysis of product positioning on the market
Meetings with potential customers, distributors, agents, associations and potential partners
Development of marketing strategy

Do you want to establish an effective marketing strategy based on reliable data and a deep understanding of the local market?

Contact a CQI expert