Horizon support in action logo

Social Media Plan

Post on your social networks in a targeted and organized manner to reach your audience.

Organizing your social media posts allows you to see things more clearly!

Getting started on social media is fairly easy, but managing them well can be time-consuming. Before you begin, it’s important to create a plan. Particularly useful for small teams or beginner network managers, CQI’s simple plan helps you establish sustainable habits upon which you can build. Moreover, this written document allows you to inform other members of your organization, obtain management approval, and delegate tasks.

Harness the full potential of social media and create new opportunities to communicate with your customers!

Why plan
your social media

Steps of the social media plan

1. Media environment analysis
  • Audit of current social media and overview of those of main competitors
  • General review of your website from a social media perspective
  • SEO and keywords of current site and competitors' keywords
2. Communication strategies
  • Creation of main personas, and the appropriate approach and messages per persona
  • Communication channels, choice of media
  • Objectives and general communication strategy
3. Recommendations
  • Media organization: priorities, usage rules and policies, best times to publish, actions, content ideas and examples
4. Plan and tools
  • Calendar and to-do lists
  • Resources: content topic watch, tools for producing visual material and templates
  • Keyword tables
Would you like a fresh perspective on your social media and a plan to find your community?