Ariane Lessard

International Marketing Strategist

Experience: 5 years

Ariane stands out for her rich professional experience. During her studies, she led a marketing project for the National Bank and worked at Bleu Lavande where she oversaw product development, Web positioning and advertising. Thanks to her determination, professionalism and dynamism, she then joined Royer in Sherbrooke as a product manager. Ariane spent two months in Asia, conducting market research for the company. Prior to joining CQI, Ariane worked for Maple 3 in Vancouver where she oversaw Western Canada sales. With a strong commitment to the promotion of Quebec products, Ariane was co-chair of Mmode’s export working group. She was also a member of Signé Local and the Association des professionels en communication-marketing’s marketing committees. She is also actively involved with the Cancer Research Society.

With CQI:

Ariane acts as an international development strategy consultant. She participates in the development of international marketing plans. She finds strategic information for companies, carries-out market studies, qualifies potential clients and supports them in their participation in missions and trade shows. Ariane sees to it that companies have everything in hand to make informed decisions and develop their sales in the most relevant markets.

Education:

• Master’s degree in International Management from Université de Sherbrooke;
• Master’s degree from the École supérieure de commerce et de management de Poitier in France

Areas of expertise:

• Research
• Marketing
• Sales development
• Customer experience
• Asian and Western Canadian markets